Selling In Howard County? Be Crazy Like A Fox!
Today’s “buyer’s market” in Howard County is in many ways the mirror image of the seller’s market of 2002 – 2005. So, if you are selling a home in Howard County, perhaps you can benefit from mirroring strategies used back then, only in reverse. (For a Free home price analysis on your Howard County home click here).
By definition, a seller’s market comes from an over-supply of buyers and too few homes to buy. During the heyday of 2002 – 2005 we had multiple buyers going after the same home, often out-bidding one another just to be able to buy a home. For example, suppose in one neighborhood the most recent sale was for $400,000. An optimistic seller might ask $420,000 for the same home but, because of an over-supply of buyers and a limited supply of homes, multiple buyers “compete” for that home and it ultimately could sell for $430,000.
During the seller’s market I saw both Howard County home buyers who “got it”, and others who didn’t. Buyers who didn’t “get it” were “too smart” to “overpay” for a home. When they saw an asking price of $420,000 and they knew a neighbor had sold the same home for $400,000, they were “smart” and bid $400,000.
During a seller’s market, these “smart” buyers would lose, twice. First, they would lose the home with their $400,000 bid, as other buyers would compete and it ultimately sold for $430,000. But, even worse, they would lose because the next home to come on the market would come at an even higher price – say $435,000 – and would sell for higher too, say $450,000.
These “smart” buyers assured themselves of either never buying a home, or if they did, of paying far more than they could have if they’d just been willing to pay a little bit more earlier on. I would see folks bid $495,000 for a home asking $470,000, when four months earlier they refused to bid $430,000 on the same home, because they would not “overpay” on a home asking $420,000.
A buyer in a seller’s market is swimming against the tide, and being successful required being “crazy” and bidding $260,000 on a $250,000 home (so you wouldn’t later have to pay $310,000 for the same home just four months later). Crazy, yeah… like a fox.
Flash forward to today.
In Howard County real estate today we are in a reverse market to that of 2002 – 2005, with an over-supply of homes for sale and an under-supply of buyers. And, as before, we have some sellers who “get it” and others who don’t.
Sellers who don’t get it are “too smart” to “under price” their home. When they see a neighbor sell for $400,000, they want $425,000 (because, after all, they figure their own home is nicer than the neighbor’s was).
Sadly, though, since the neighbor’s home sold for $400,000 another ten homes have come on the market, and at least four are asking $390,000 or less. So, the “smart” seller’s home with a $425,000 price just sits, unsold, while the $390,000 homes sell.
Just as the $425,000 seller begins to get it, and lowers her price to $395,000 – it’s too late, as another few homes come out asking $380,000. By being “too smart” to “under price” her home, this seller will either never sell, or will ultimately sell for tens of thousands less than she could have if she’d only be “crazy” enough to price her home aggressively to begin with.
Back in the seller’s market it was counter-intuitive for a buyer to “over-pay”. However, the sellers market required buyers to be aggressive – and the faster a buyer understood this, the more money they “saved”.
So, too, today it may seem counter-intuitive to sellers to “under-price” their home. However, the current buyer’s market requires sellers to be aggressive – and the longer a seller take to ‘get’ this, the more money it will cost them.
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